Business Events Blog by Maritz

Everything You Know About Event Design is a Myth

Everything You Know About Event Design is a Myth

By: Maritz Global Events on 7/18/19 16:42

As event designers, there are certain assumptions we make around the optimal conference length, number of session options, location amenities and more. This is necessary; ...
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How AACSB Enhanced Experiences Across Multiple Conferences

How AACSB Enhanced Experiences Across Multiple Conferences

By: Maritz Global Events on 5/24/19 13:24

When AACSB International — The Association to Advance Collegiate Schools of Business — needed to re-imagine their entire events portfolio, they chose to do so through a Design ...
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Why the Over-50 Crowd Still Matters for Events

Why the Over-50 Crowd Still Matters for Events

By: Donna Kastner on 4/25/19 7:01

Have you noticed a demographic shift happening at professional conferences? You might not think the over-50 crowd still matters for events anymore. Oh... but they do.
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How to Touch the Core of Your Audience to Design Better Event Experiences

How to Touch the Core of Your Audience to Design Better Event Experiences

By: Maritz Global Events on 3/4/19 14:02

In today’s world, consumers overwhelmingly choose brands, communities and experiences based on shared values and purpose. People want greater connection and seek more substantive ...
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Exploring Life’s Big Questions Beyond Experience Design

Exploring Life’s Big Questions Beyond Experience Design

By: Maritz Global Events on 1/28/19 14:18

Where does experience design go after the extravagant experiences we’ve seen of late? As event concepts continue to blow up the boundaries, many of us are left asking not “What’s ...
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The One Secret to Redesigning Your Event for Fantastic Results

The One Secret to Redesigning Your Event for Fantastic Results

By: Maritz Global Events on 11/6/18 12:33

Planners are fueled by the desire to modernize, transform and push the envelope, leaving an impression that drives continued loyalty toward the brand or organization — one that ...
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