Business Events Blog by Maritz

Transitioning Digital Persona Design to Real-World Events

Transitioning Digital Persona Design to Real-World Events

By: Bill Barclay on 10/25/19 9:45

When it comes to detailed digital persona design, no one does it better than the creative geniuses of the eSports industry. One could argue that many young adults and children ...
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Look Beyond Kale Chips to the Power of Promoting WellBeing at Events

Look Beyond Kale Chips to the Power of Promoting WellBeing at Events

By: Maritz Global Events on 8/21/19 11:07

It happens more often than it should—event attendees return to work tired from nonstop seminars, behind at work from putting everything on hold, disconnected from their lives and ...
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The Benefits of Building Immersive Experience into Your Events

The Benefits of Building Immersive Experience into Your Events

By: Maritz Global Events on 8/19/19 16:28

Every meeting or event offers a notable experience. The time taken to rally relevant speakers, distill a message, whip up excitement and build in some fun generally deliver on ...
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e4 2019 – Baltimore: Recap & 5 Key Takeaways

e4 2019 – Baltimore: Recap & 5 Key Takeaways

By: Maritz Global Events on 8/8/19 3:54

When we ask clients about their event challenges, we frequently hear: “Every year it becomes harder and harder to top last year’s event.” At Maritz Global Events, we face the same ...
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Everything You Know About Event Design is a Myth

Everything You Know About Event Design is a Myth

By: Maritz Global Events on 7/18/19 16:42

As event designers, there are certain assumptions we make around the optimal conference length, number of session options, location amenities and more. This is necessary; ...
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How AACSB Enhanced Experiences Across Multiple Conferences

How AACSB Enhanced Experiences Across Multiple Conferences

By: Maritz Global Events on 5/24/19 13:24

When AACSB International — The Association to Advance Collegiate Schools of Business — needed to re-imagine their entire events portfolio, they chose to do so through a Design ...
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