Maritz Global Events Blog

How AACSB Enhanced Experiences Across Multiple Conferences

When AACSB International — The Association to Advance Collegiate Schools of Business — needed to re-imagine their entire events portfolio, they chose to do so through a Design Lab, an offering of  our Design Studio™. This would encompass 14 conferences, all around the globe, with attendance from as few as 200 to as many as 1,500+.

In this video, Kelly Warhola, then VP, conference & event strategy at AACSB, walks us through their Design Lab experience, and how going through this process with the Design Studio team sparked meaningful design changes that event guests are noticing and appreciating.