Maritz Global Events Blog

Extending: The Final Phase of the 8 Phases of the Guest Experience

The last phase of our guest journey, the Extending phase, focuses on the importance of keeping your event top of mind well after the event dates and into the remainder of the year, all while building anticipation for what's to come.

Continuing into our Planwell Meetwell® video series, we'll walk you through the Extending period with real-life solution examples of how some clients are harnessing this phase this during these difficult times.

From increasing traffic to exhibitors during a fully digital event to utilizing different technologies to foster more personal connections, Aaron Dorsey, senior director, product management for Maritz Global Events talks with two of our hybrid and digital event experts on some of our key learnings to help facilitate creativity on extending the life of your event.